In 1996, four Dutch sweet pepper growers decided to explore the possibilities of expanding the sweet pepper segment. The results were clear and with that, the pointed pepper was born; a sweet pointed pepper with an exceptional tase, deliciously sweet and with few seeds. The formation of grower association SweetPoint (2003) was a logical next step. Sweet pointed peppers are now grown on 27 hectares of cultivation area spread across five locations in the Netherlands. Their expertise, maximum dedication and passion guarantee the most flavourful pointed peppers of the highest quality. Thanks to intensive knowledge exchange and a breeding company, SweetPoint has added a new dimension to the cultivation of sweet pointed pepper. Sweeter, healthier, and with better shelf life, but most of all: tastier.